POPEYE April 2026 Issue [Feature] Tokyo Fashion Annai

[Machine Translation] For those of you who will be living in Tokyo for the first time this spring, and for those of you who are wondering how many times it has been spring already, I would like to say something out loud. I would like to say it out loud again, whether you are a newcomer to Tokyo this spring or just wondering how many times it has been since your first spring in Japan. Tokyo is the best fashion town in the world! Whether you are looking for a highly individual boutique, a flagship store of a brand that is opening in Asia for the first time, or clothes that you can only buy on the street, you can find anything in this city. Nowadays, you can buy clothes from all over the world with your smartphone, but there are still stores that you want to walk around and buy from. Me and Tokyo. My guide to Tokyo. East Side The east side of Tokyo is booming. Around Shibuya Stores with strong personalities are located around Shibuya. Harajuku/Omotesando Harajuku and Omotesando are both old and new. Setagaya Stores in Setagaya where life and clothes live together. Other Area There are many more places to visit. BUYER'S PERSPECTIVE A peek into the perspective of Tokyo's select shops. DOVER STREET MARKET GINZA MAIDENS SHOP DOMICILE TOKYO TOKYO HAIR SNAP '26 Where do city boys get their hair cut? Hello! Japanese Designers. The story of Japanese small brands that are still unknown. New Mood, New Wardrobe Agenda: 13 ideas to bring spring into your wardrobe. SHIBUYA CULTURE HISTORY The cultural history of the culture town Shibuya.

この春、東京ではじめて暮らす人にも、もう何度目の春だろう?って人にも、 改めて声を大にして言わせてほしい。 東京は世界でイチバンのファッションタウンだ! 個性が際立ちまくったセレクトショップも、アジア初出店ブランドの旗艦店も、 路面店じゃなきゃ買えない服だって、この街にはなんだってある。 世界中からスマホでサクサク買えちゃう今だけど、 たくさん街を歩いて、わざわざ、あの人から買いたいなって思う店があるんだ。 僕と東京。 僕の着倒れ東京案内。 East Side 東京の東の方が盛り上がっている。 Around Shibuya 強烈な個性を持つ店は渋谷のまわりにある。 Harajuku/Omotesando 古きも新しきも原宿と表参道の良さ。 Setagaya 生活と服が同居する世田谷の店。 Other Area まだまだあるぞ、行きたい店。 BUYER’S PERSPECTIVE 東京のセレクト、その視点を覗く。 DOVER STREET MARKET GINZA MAIDENS SHOP DOMICILE TOKYO TOKYO HAIR SNAP ’26 シティボーイはどこで髪を切る? Hello! Japanese Designers. まだまだ知られていない 日本のスモールブランドの話。 New Mood, New Wardrobe Agenda. ワードローブに春を呼び込む13のアイデア。 SHIBUYA CULTURE HISTORY カルチャータウン渋谷の文化史。