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BOOK

Hikizan Suru Yuki Kaisha Wo Tsuyoku Suru Gyakuten Hasso (Nikkei Business Jin Bunko)

Iwasaki Kunihiko / Cho

800yen
(880yen Tax incl. in Japan)
US$ 5.05
Points You Earn 1% (8p)
Release Date February 2021
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2581452
JAN/ISBN 9784532199982
Product Type BOOK
Product Package Size (Estimated) 10.8 x 15 x 1.3cm
Pages 280

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] Apple, Starbucks, and MUJI have all grown through "subtraction. By subtracting something and simplifying, essential value and individuality are drawn out and people are attracted to them. This report uses survey data to explain how small companies and small communities with limited resources can become stronger.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

引き算する勇気 会社を強くする逆転発想 (日経ビジネス人文庫) / 岩崎邦彦/著

アップルもスターバックスも無印良品も「引き算」で大きくなった。何かを引いてシンプルになることで本質的な価値・個性が引き出され、人を引きつける。資源が限られた小さな会社、小さな地域はどうすれば強くなれるのかを、調査データをもとに解き明かす。

Related Offer & Feature

    Tracklisting

    1
    1 「押す力」から「引く力」へ、「足す価値」から「引く価値」へ(引き算にひかれる消費者―シンプル志向の高まり
    2
    なぜ、足し算に陥ってしまうのか?―足し算のワナ
    3
    足し算企業は、なぜ沈むのか?
    4
    引き算の思考方法)
    5
    2 シンプルは、パワフル(引き算企業は、本当に強いのか?
    6
    引き算をすると、なぜ強くなるのか?
    7
    「良い引き算」と「悪い引き算」
    8
    引き算の条件―シンプルに至る道は、シンプルではない
    9
    引き算する勇気
    10
    99.7%のための引き算戦略―小さな企業ほど、引き算で伸びる)
    11
    3 いかに引き算をするか、いかに人を引きつけるか(品ぞろえの引き算―何を売らないか
    12
    ターゲットの引き算―誰に売らないか
    13
    引き算の商品開発―「引く価値」を形にする
    14
    サービス業の引き算―何をやらないか
    15
    「あたりまえ」を引き算する
    16
    引き算が、地域を元気にする
    17
    引き算して、掛け算する―モノで絞り、コトで広げる)

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