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BOOK

Design Shiko Ga Sekai Wo Kaeru Innovation Wo Michibiku Atarashi Kangaekata / Original Title: CHANGE by DESIGN

Teimu Brown / Cho Chiba Toshio / Yaku

2000yen
(2200yen Tax incl. in Japan)
US$ 12.75
Points You Earn 1% (20p)
Release Date November 2019
Availability Sold Out
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Product Details

Catalog No.NEOBK-2433591
JAN/ISBN 9784152098931
Product Type BOOK
Product Package Size (Measured) 13.6 x 19.4 x 2.4cm
Pages 334

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Description

[Machine Translation] Exploring people's needs and enriching their lives with breakthrough ideas - that is ("design thinking"). When it permeates not only research and development departments but also the entire company, organizations can create innovation on a sustainable basis. Tim Brown, CEO of IDEO, a design firm that has made a name for itself as a driving force behind this concept, explains the necessity of design and innovation with specific examples. He reveals the secrets of how to revive organizations and solve social problems, along with his own experiences.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

デザイン思考が世界を変える イノベーションを導く新しい考え方 / 原タイトル:CHANGE BY DESIGN / ティム・ブラウン/著 千葉敏生/訳

人々のニーズを探り出し、飛躍的発想で生活を豊かにする―それが「デザイン思考」だ。研究や開発部門だけでなく全社的に浸透させれば、組織は持続的にイノベーションを生み出すことができる。その推進役として名を馳せたデザイン・ファームIDEOを率いるCEOティム・ブラウンが、デザインとイノベーションの必要性を、具体例を交えて解説。組織を蘇らせる方法や社会的問題を解決するための秘訣を経験談とともに明かす。

Related Offer & Feature

    Tracklisting

    1
    はじめに―デザイン思考のパワー
    2
    1 デザイン思考とは何か?(デザイン思考を知る―デザイン思考はスタイルの問題ではない
    3
    ニーズを需要に変える―人間を最優先に
    4
    メンタル・マトリクス―「この人たちにはプロセスというものがまるでない!」
    5
    作って考える―プロトタイプ製作のパワー
    6
    初心にかえる―経験のデザイン
    7
    メッセージを広げる―物語の重要性)
    8
    2 これからどこへ向かうのか?(デザイン思考が企業に出会うとき―釣りを教える
    9
    新しい社会契約―ひとつの世界に生きる
    10
    デザイン・アクティヴィズム―グローバルな可能性を秘めたソリューションを導き出す
    11
    いま、未来をデザインする
    12
    デザインをデザインし直す)

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