<Wakari Yasui> Genchi Ni Asia Business No Kyokasho Shijo No Tokucho Kara "BOP Business" No Kano Sei Made
Kuroda Hideo / Hencho Kawatani Toru Hiroshi / Cho Sekishita Masayo / Cho Mori Be Ichiju / Cho Wakabayashi Hitoshi / Cho
| Points You Earn | 1% (25p) |
|---|---|
| Release Date | June 2015 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1823156 |
|---|---|
| JAN/ISBN | 9784561226543 |
| Product Type | BOOK |
| Product Package Size (Estimated) | 15 x 19.6 x 1.8cm |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Description in Japanese
〈わかりやすい〉現地に寄り添うアジアビジネスの教科書 市場の特徴から「BOPビジネス」の可能性まで / 黒田秀雄/編著 川谷暢宏/著 関下昌代/著 森辺一樹/著 若林仁/著
Related Offer & Feature
Tracklisting
| 1 |
第1章 アジア市場の特徴を見極める(いま、アジアが燃えている―激変するアジア市場でチャンスをつかむ
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| 2 |
地殻変動が始まったアジア―アジアに進出する前に知っておくこと ほか)
|
| 3 |
第2章 異文化環境で人をマネジメントする(まず「異文化」に慣れる―コミュニケーションを成功させる「はじめの一歩」
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| 4 |
異文化マネジメントの4つの鉄則―これだけはやっていけないタブーと対処法 ほか)
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| 5 |
第3章 アジアに進出する企業の経営戦略(なぜ、経営戦略が必要なのか?―海外のライバル企業は一歩進んでいる
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| 6 |
経営戦略の方向性を定める―経営戦略策定の基本とツボ ほか)
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| 7 |
第4章 BOPビジネスでアジア市場を開拓する(なぜBOPビジネスが重要なのか?―ビジネスチャンスと社会的価値を追求する
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| 8 |
BOPビジネスには支援制度がある―民間企業と開発援助機関はパートナー ほか)
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