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BOOK

Bunka to Gaiko Public De Ipuromashi No Jidai (Chukoshinsho)

Watanabe Yasushi / Cho

780yen
(858yen Tax incl. in Japan)
US$ 4.93
Points You Earn 1% (7p)
Release Date October 23, 2011
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-1034428
JAN/ISBN 9784121021335
Product Type BOOK
Product Package Size (Estimated) 11 x 17.3 x 1.4cm
Pages 204

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Description

[Machine Translation] How to "win the hearts and minds" of the people of the other country? Unlike traditional diplomacy between government officials, public diplomacy directly addresses the public opinion of the other country. This cultural strategy, which spread rapidly as a countermeasure against anti-Americanism in various parts of the world, includes a wide variety of activities such as public relations, personal exchanges, and international broadcasting, and has been adopted in Japan as "Cool Japan. This presentation will clarify the actual situation and philosophy of the strategy to fuse culture and diplomacy, which is being actively deployed by Europe, the U.S., China, and Korea.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

文化と外交 パブリック・ディプロマシーの時代 (中公新書) / 渡辺靖/著

いかに相手国の人びとの「心と精神を勝ち取る」か-。政府要人同士の伝統的外交と異なり、相手国世論に直接働きかけるパブリック・ディプロマシー。世界各地の反米主義へのアメリカの対抗策として急速に広まったこの文化戦略は、対外広報、人物交流、国際放送など多彩であり、日本でも「クール・ジャパン」といった形で取り入れられてきた。欧米中韓が積極展開する中、文化と外交の融合戦略の実態と思想を明らかにする。

Related Offer & Feature

    Tracklisting

    1
    はしがき バヌアツ報告-中国の存在感
    2
    序章 最前線(欧米中韓の"競演"
    3
    パブリック・ディプロマシーという課題)
    4
    第1章 変遷(起源
    5
    「新外交」の時代 ほか)
    6
    第2章 作法(五類型とモデルケース
    7
    「クール・ジャパン」再考 ほか)
    8
    第3章 懐疑(文化国際主義の精神
    9
    包摂された文化人類学 ほか)
    10
    第4章 日本のパブリック・ディプロマシー(歴史的変遷
    11
    制度的課題 ほか)

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